The Lighter
Brushed aluminium case, laser-engraved. One Bic included.
A lighter, a jersey and a hat — made in small numbers, carried between the pitch, the corner table and the long way home. Everything here is sent out like a letter.
Sincerely Yas is an independent clothing label creating thoughtfully crafted pieces that blur the line between fashion and art. Designed in New York City for those who embrace individuality, creativity, and personal expression.
An ivy cap in an oat wool blend, the signature stitched in red at the brim. Satin lined with an elastic sweatband — it gives where it needs to and holds its shape everywhere else.






Brushed aluminium case, laser-engraved. One Bic included.






Every piece starts as a drawing and ends as something you can hold — the signature, the roses, the line on the sleeve, all pulled from the same hand. We work with a short list of makers who care about the finish as much as we do.
Runs are intentionally small. When a piece is gone, it's gone. What comes next is different on purpose.