No. 001 — out nowMade in small runs Free shipping across the USAll sales are final No. 001 — out nowMade in small runs Free shipping across the USAll sales are final
Friends in Sincerely Yas paperboy hats around a café table downtown

Sincerely Yas — no. 001, New York

No. 001 — New York

A lighter, a jersey and a hat — made in small numbers, carried between the pitch, the corner table and the long way home. Everything here is sent out like a letter.

About

Sincerely Yas is an independent clothing label creating thoughtfully crafted pieces that blur the line between fashion and art. Designed in New York City for those who embrace individuality, creativity, and personal expression.

Featured — No. 001

The Paperboy hat

An ivy cap in an oat wool blend, the signature stitched in red at the brim. Satin lined with an elastic sweatband — it gives where it needs to and holds its shape everywhere else.

Ivy cap · 55% wool / 45% acrylic · Satin lining · S and M
$60
Shop the hat
Wearing the oat wool paperboy hat at a café counter in New York
sincerely yas ✳ new york ✳ no. 001 ✳ small runs ✳

Shop No. 001

Sincerely Yas lighters on a red lacquer table
Wearing the cream Sincerely Yas jersey at a flower stand in New York
Oat wool cap with red signature stitching
NYC

The Lighter

$80

Brushed aluminium case, laser-engraved. One Bic included.

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Lighting a cigarette at a café table
Cream jersey, back — the number six in roses
Friends in oat caps at a bar
Embroidered sleeve text on the cream jersey
Made

Small runs,
signed by hand.

Every piece starts as a drawing and ends as something you can hold — the signature, the roses, the line on the sleeve, all pulled from the same hand. We work with a short list of makers who care about the finish as much as we do.

Runs are intentionally small. When a piece is gone, it's gone. What comes next is different on purpose.

RunsLimited, no restocks
MaterialsWool blend · Polyester · Aluminium
ShipsFree across the US
SalesAll sales are final